When I heard about the "10-day" rule, I actually decided not to buy the game, and I've been waiting for the PC version since the game came out for the 360! I think this "validate when downloading new content" option is MUCH more reasonable. I'm still peeved about this "three-installation" thing though. I'm still reading it as "three installations. Period." If you upgrade your hardware or re-install your system from the OS up, I'm guessing that the game counts it as a "new system." For someone like me, who has TWO oft-used PCs in the house, and re-images both with paranoid frequency, this is still a point of contention. That means if I install the game on both my PCs, and then re-image them both six months from now, I can only install the game on ONE of my machines, and then I have to call EA and beg them to let me install the game I bought six months ago. Fair, no? Um, no.