What it represents is a resonably strong denominator for various games attempting to be on multiple platforms ie RTS. Some would argue that, but ask Blizzard how that whole Warcraft thing worked out for them and there's clearly money at the end of the trail from a demographic with the clear ability to spend it. It shouldn't be a newsflash, however, that to get to that Warcraft payday, you need to have a Starcraft-style burst of creativity; "three diverse factions, yadda yadda." sound familiar? Creativity will ALWAYS sell and is likely the one damn thing the US can still reasonably claim to manufacture-