MySpace - Unique Unit: The Emo, Leader: Tom
Trait 1: Cultural Borg, Trait 2: Spam
Starting Tech: The Internet, Drama
Favored Civic: Universal Suffrage
Tom speaks for himself. Being Tom, He Is Your Friend and starts in contact with every civ, but they can cut off contact with him immediately, as they often choose to. The Emo is their special unit, which is basically a much more effective missionary that converts 4x as quickly to Paganism. It just has a 5% chance of destroying itself every turn. Cultural Borg means they gain 1/5 of the culture of the enemies' nearby cities as their own, but a cultural victory for Myspace translates as a loss - similar to nuclear winter.
The starting techs, again, speak for themselves. MySpace simply could not function without either.