Mountain Dew: Halo 3 (link to this video)
Screaming gamers on Xbox Live that drink too much Mountain Dew? That's not an ad, that's reality TV.

The reality is that the image of screaming Xbox Livers is probably more iconic than even Master Chief himself.

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Nabisco: Nintendo (link to this video)
I could really relate to this commercial back in 1988. I mean, who didn't like Oreos? Who didn't want to win Blades of Steel? Whose dog didn't erase all their saved games in the middle of the night?

She ate my homework, too. And the instruction manual to Top Gun.

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Coca-Cola: World of Warcraft (link to this video)
Blizzard teamed up with Coke for this 2006 Chinese ad. The message: Coke empowers women, and if you play World of Warcraft, you'll meet some that look like this.

As advertisements go, this one is pretty misleading, though not for the obvious reasons. I mean, a chest full of Coke? Talk about the lamest loot you could ever find. Roll for trash.

Also, as ZombieAcademy studiously points out, the Dawn of War cinematic wizards at Blur Studio are responsible for this fine work.

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Toyota: World of Warcraft (link to this video)
Most of you have probably seen this famous spot. Notable for its in-game style and Leroy Jenkins in-joke, the World of Warcraft Toyota ad broke new ground for game-based advertising.

With the exception of Nintendo, few modern gaming properties have the audience or brand recognition to support this kind of specifically targeted approach. A sign of things to come.

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