Jetblue: Video Games (link to this video)
Jetblue is so hip. Just look at them, with their indie, low-budget, crayon-on-paper style. I suppose I'm just jealous. I never get to fly Jetblue.

This is a good example of a spot that keys into gaming as a whole, rather than a specific title, ensuring the recognition of a broad demographic.

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Hummer: Racing Games (link to this video)
GM would like you to believe that driving a Hummer is a lot like playing MotorStorm. In reality, it's more like playing Battlefield 2, on a 100,000-person server, with jerks who keep cutting in front of you--and no guns.

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Pontiac: Spy Hunter (link to this video)
The demographic that grew up with games like Spy Hunter is just now wresting control of the world from the baby boomers. And with power, comes new car purchases.

I'm not sure I get their tag-line, but Pontiac is sure trying to make that connection.

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Ralston Cereals: Nintendo
Now we enter the scary realm of direct tie-in products and advertising.

What do you do when you have a lot of leftover cereal that vaguely looks like video game iconography? Thus, the Nintendo Cereal System by Ralston Cereals. Double-dipping a product has never tasted so good.

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