Shacknews Document

ACTIVISION H.Q. ANNOUNCES CALL OF DUTY: UNITED OFFENSIVE

CURRENTLY AT BOOT CAMP

Santa Monica, CA - April 9, 2004 - Activision, Inc. (Nasdaq: ATVI) confirmed today that gamers can enlist for a second tour of duty on the intense front lines of WWII with Call of Duty(tm): United Offensive(tm) - the expansion pack to the highly acclaimed, #1 best-selling Call of Duty(tm) from Infinity Ward. Delivering a compelling, all-new single player campaign filled with new weapons, character abilities and other expanded features, Call of Duty: United Offensive also offers a robust multiplayer experience introducing new maps and modes of play. Building on Call of Duty's award-winning cinematic intensity and chaos of battle, players are thrust alongside their squad mates into more authentic action on Europe's most historic battlefields. Currently in development at Gray Matter Interactive Studios, Call of Duty: United Offensive is expected to release later this fall and is rated "RP" (Rating Pending) by the ESRB.

"There are so many untold stories of WWII left to uncover," states Dusty Welch, vice president of global brand management, Activision, Inc. "Gray Matter Interactive has a great vision of how to bring these stories to life in Call of Duty: United Offensive, with incredible new effects and features that heighten the sense of realism, building on the best game of 2003 which has racked up over 70 Game of the Year and 50 Editors' Choice Awards worldwide."

"We are very excited to be working with Activision and Infinity Ward on Call of Duty: United Offensive," states Robb Alvey, senior producer, Gray Matter Interactive Studios. "Infinity Ward kicked-off the Call of Duty franchise with a landmark title and we can't wait to deliver the next chapter in intense, epic battlefield action."

Call of Duty: United Offensive's single player campaign allows gamers to experience more of WWII's most crucial and legendary conflicts, including The Battle of the Bulge, The Battle of Kursk and the invasion of Sicily, as they fight through more than ten intense all-new maps. The game features new weapons, character abilities, weather effects and explosions, adding even more realism to the chaotic battlefields.

Additionally, Call of Duty: United Offensive expands on the popular multiplayer experience of Call of Duty, offering new multiplayer maps that set the stage for tank combat, as well as tank-and-foot-soldier combined arms action, providing the ultimate battle of Axis vs. Allies. Fans will also enjoy three new multiplayer gameplay modes, including Tank Battle, Capture the Flag and Domination - where squads must take control of key locations while preventing enemy troops from advancing.



Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $864 million for the fiscal year ended March 31, 2003.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.


The statements made in this press release that are not historical facts are "forward-looking statements". These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


Activision® is a registered trademark and Call of Duty is a trademark of Activision, Inc. and its affiliates. All other trademarks and trade names are the properties of their respective owners.