Shacknews Document

ACTIVISION, PLAN-B TOYS, RADIOACTIVE CLOWN ENLIST FOR

"CALL OF DUTY"

Licensed Action Figures Based on Top-Selling, Critically-Acclaimed PC game Hit Front Lines This Spring

DALLAS - April 6, 2004 - Plan-B Toys and Radioactive Clown have announced a new series of highly detailed, historically accurate, WWII action figures based on Activision, Inc.'s (Nasdaq: ATVI) award-winning PC game, "Call of Duty(tm)."  Series 1 of the figures will be available in North America and Europe this May.

"We're psyched to join forces with Activision on their blockbuster franchise, Call of Duty," said Jim Bloom, CEO, Radioactive Clown.  "The intense, adrenaline-surging action pumped us up to create true-to-gameplay action figures.  Our commitment to making top-notch toys based on only the hottest PC and videogames, coupled with Plan B's solid track record of creating detailed military action figures, is the perfect combination to bring Call of Duty to life."

Call of Duty^TM:  Series 1 will include six soldiers, representing American and German military.  Each action figure will come equipped with multiple authentic weapons and accessories with an MSRP of $8.99.

ALLIES:

82nd Airborne: Operation Market Garden Thompson SKG, M1911 with holster, Helmet, Stick Mag Pouch, 2 Canteens, Lineman's Kit, Carlisle Pouch, Entrenching Tool, Mussette Bag.

101st Airborne: D-Day Paratrooper Thompson SKG, .45 Pistol with holster, Helmet, Stick Mag Pouch, 1 Canteen, Lineman's Kit, Carlisle Pouch, Entrenching Tool, Mussette Bag, Parachute Rig.

101st Airborne: Bastogne M-1 Garand, Cartridge Belt, Helmet, 1 Canteen, Carlisle Pouch, Entrenching Tool, Mussette Bag, White Poncho.

AXIS:

Totenkopf Division Officer Walther P-38 with holster, MP-40, Gas Mask Cannister, Entrenching Tool, Canteen, Haversack, Mess Kit, 3-cell Stick Mag Pouch.

Das Reich Division: Ardennes Offensive Luger P-08 with holster, G-43 Rifle, Gas Mask Cannister, Entrenching Tool, Canteen, Haversack, Mess Kit, K-98 Ammo Pouch.

Wiking Division: Eastern Front Walther P-38 with holster, MP-40, Gas Mask Cannister, Entrenching Tool, Canteen, Haversack, Mess Kit, (2) 3-Cell Stick Mag Pouches.

"The team has worked hard to make sure every aspect of 'Call of Duty' was authentic down to the last detail," said David Anderson, Senior Director,       Business Development, Activision, Inc.   "After seeing what Plan-B and    Radioactive Clown could do, we knew they were ready to answer the call."

ABOUT CALL OF DUTY^TM:    
Delivering the cinematic intensity and chaos of battle, "Call of Duty^TM" thrusts players to the front lines of combat, as ordinary soldiers fighting together as part of a squad through the epic moments of WWII.   " Call of Duty^TM " enables players to see the war from multiple perspectives, fighting as American, British and Russian soldiers through 24 epic single player missions, and delivers intense team-based, Axis vs. Allies multiplayer warfare for up to 32 battle-tested soldiers.  Created by Infinity Ward, Call of Duty is rated "T" (Teen - Blood, Violence) by the ESRB.

Call of Duty has been awarded more than 50 Editors' Choice Awards and 70 Game of the Year Awards worldwide since its October 2003 release, including Overall Game of the Year at D.I.C.E. given by the Academy of Interactive Arts & Sciences, Rookie Studio of the Year and Excellence in Audio honors at the 4th Annual Game Developers Choice Awards, Action Game of the Year (PC Gamer), PC Action Game of the Year (IGN), Shooter of the Year (Computer Gaming World), PC Game of the Year (GameSpy) and Best of 2003 (USA Today).

ABOUT ACTIVISION:
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted net revenues of $864 million for the fiscal year ended March 31, 2003.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands.  More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

ABOUT PLAN-B TOYS: Plan-B Toys Ltd. is the collaboration of three friends that have a goal to take action figures back to their roots, back to a time when toys did more than just sit on a shelf.  The toys of those days represented our best friends, greatest heroes, and even our vile villains.  The ideas behind these action figures represented more than the hottest movie or flashiest video game. They were based upon a concept all their own.

ABOUT RADIOACTIVE CLOWN:  
Radioactive Clown is an international manufacturer of collectible action figures based on the hottest PC and videogames such as Unreal Universe:  Series 1 and Horizons:  Empire of Istaria.  The company, created by former executives from the irreverent PC and videogame publisher Gathering of Developers (godgames), was conceived after recognizing that the video game action figure market was under-served and nearly non-existent. 

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The statements made in this press release that are not historical facts are "forward-looking statements".  These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties.  The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities.  These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q.  Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise.  The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.