Oculus is going to be scaling back its Best Buy in-store retail presence of the Rift in the coming weeks, citing "season changes." A Best Buy contractor memo, however said it is related to "store performance."

The virtual reality company confirmed that it will be shutting down 200 of its 500 Best Buy demo stations across the United States, but they will continue to sell the Rift headsets and Touch controllers.

“We’re making some seasonal changes and prioritizing demos at hundreds of Best Buy locations in larger markets," Oculus spokesperson Andrea Schubert told Business Insider. "You can still request Rift demos at hundreds of Best Buy stores in the US and Canada. We still believe the best way to learn about VR is through a live demo. We’re going to find opportunities to do regular events and pop ups in retail locations and local communities throughout the year.”

However, several Oculus "ambassadors" who show the units in store told Business Insider that sometimes they would go days without doing demos, with that number increasing after the Christmas rush. Others cited firmware bugs that render some sets inoperable. One contractor sent a memo to his employees saying the closings were because of "store performance," Business Insider said.

Oculus started its retail push at Best Buy with 48 stores in May, but by August, that number had jumped to 500.