Nintendo has announced that for the first time, it will air an ad during the Super Bowl, to promote its upcoming Nintendo Switch console along with Zelda: Breath of the Wild.
The 30-second ad will be a shortened version of the video below. It shows off the Nintendo Switch console, and several games including Zelda, Mario Kart 8 Deluxe, 1-2-Switch, Arms, and Splatoon 2, all set to a new song by Imagine Dragons called "Believer."
Super Bowl ads are notoriously coveted, and as a result, expensive. Super Bowl 50 broke records with a base price of $5 million for a 30-second ad spot. Nintendo opting to purchase one of the expensive spots shows its willingness to dip into its coffers to promote the Nintendo Switch, as well as a clear attempt to make sure this console reaches the mainstream audience in a way the Wii U never did.
“The most anticipated video game system and video game of the year will be seen on the biggest stage of the year,” said VP of marketing Nicolas Chavez, in a statement. “Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”