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EA is focused on long-term sales for Titanfall 2: 'It's not about first day or first week sales'

Early prognostications from one analyst claimed Titanfall 2's launch sales would be "substantially disappointing" due to being sandwiched between Battlefield 1 and Call of Duty: Infinite Warfare, but Electronic Arts and Respawn are more focused on the long game than short-term gains.

"We remind people we're building a franchise with Titanfall, so it's not about the first day of sales or the first week of sales, it's about the long run," said EA CFO Blake Jorgensen at a conference in San Francisco earlier today (via GameSpot). "We'll do a lot of things with Titanfall to continue to build engagement."

One of those initiatives is releasing oodles of free DLC for Titanfall 2 in 2016 and beyond. EA and Respawn forewent a season pass in favor of making all maps and modes free to ensure no one would be left out.

Notably, EA has not disclosed sales numbers for Titanfall 2's first week. That, in conjunction with the game already dropping to half price at some retail outlets, could be construed as fuel for the fire. But that's coincidence, merely part of early Black Friday sales and a clever way to grow the user base quickly.

EA and Respawn maintain that Titanfall 2's seemingly doomed release date was set in stone long ago, and designed to work in conjunction with Battlefield 1 to offers as many players as possible diverse flavors of shooting—and, naturally, steer them away from Activision's Call of Duty: Infinite Warfare.

Lest doubters speculate that Titanfall 2 marks the end of Respawn's franchise, EA says otherwise: the developer-publisher tandem plan to work on Titanfall games for "many years to come."

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