Gamescom is taking place in Cologne, Germany this week, and while we can expect a few surprises to be unveiled at the show, what we didn’t expect to be among promotional images for upcoming games like Titanfall 2 and Watch Dogs 2 was one for Half-Life 3. Yes - you read that right. There’s a promotional image for Half-Life 3 at Gamescom 2016, but don’t immediately get your hopes up as it appears this is being considered some world-class trolling.
The Half-Life 3 poster was originally spotted by Eurogamer which was purchased by a media company to promote some of its properties, including Spieletipps and GIGA. The promotional banner is written in German, but translates to “Half-Life: 3 editors who played it back then.” In other words, the banner is promoting three editors who played the original Half-Life when it released back in 1998.
While we’re happy to hear both Spieletipps and GIGA have three editors that played the original Half-Life, we think this banner could easily be confused for a Half-Life 3 promotional banner.
Wait - that was the point? Oh. Well now we just feel silly.