Club Nintendo shutting its doors later this year

After over six years of delivering Nintendo-themed goods, both physical and digital, Nintendo is announcing Club Nintendo will be shutting its virtual doors for good.

North American Club Nintendo members will still be able to earn additional Coins until the end of March, which can be redeemed through the end of June. A number of physical reward options for members will be added in February as well as a lineup of downloadable titles. In fact, Nintendo is giving away copies of Flipnote Studio 3D starting next month as a gift to help us cope with the fact Club Nintendo will be no more.

But fear not, Nintendo fans. Nintendo of America will be announcing a new customer loyalty program at a later date. “We thank all Club Nintendo members for their dedication to Nintendo games and their ongoing love for our systems and characters,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances.”

Why exactly Nintendo is choosing to close Club Nintendo and not announce its successor is beyond me. I would have loved to have heard about the new service, although I guess Nintendo is either still figuring out what it’ll be, or is just waiting until E3 2015 to announce what it’ll be.

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