EA Sports is aiming big when it comes to Ultimate Team and other features in its just-released football sim.

Madden NFL 15's Billion Dollar Goal

By Robert Workman, Aug 26, 2014 4:30pm PDT

EA Sports is betting big time on Madden NFL 15, and for good reason, since it's scoring some very good reviews, highlighting a change in direction in terms of development. However, we didn't know just how much they were betting until Bloomberg filled us in.

That site reported that EA is hoping to surpass the $1 billion mark in sales when it comes to add-on content and DLC for the game, including purchases through the Ultimate Team mode.

EA spokesperson John Reseburg believes the goal is within reach, since previous Madden NFL content managed to grow by 350 percent year-on-year in the financial quarter ending June 30th, with Madden NFL 15 being a "major contributor" to expected growth for the coming year.

Still…a billion? The Madden franchise is quite popular, but that's practically shooting for the moon. We'll have to see what happens. Madden NFL 15 is available now for Xbox One, Xbox 360, PlayStation 3 and PlayStation 4.

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