Bethesda and ZeniMax Online have announced a subscriber loyalty program for Elder Scrolls Online, aimed at keeping subscribers around for the long haul.
The first reward, starting in September, will be a High Hrothgar Wraith vanity pet. It will be available to everyone who has been subscribed for at least three months, minus your free month and any complimentary time. If you've let your subscription lapse, you can still get this and any other rewards if you re-up and reach the requirements.
The announcement states that more rewards will be coming over time, and the next tier will be for those who have been subscribed for six months. Presumably the studio could keep this going for quite a while, regularly unveiling prizes as it reaches new time periods. This could also conceivably work cross-platform with the upcoming console versions, though no announcement has been made.