The extended beta for Firefall has turned out to be extremely extended, having run for roughly three years in some form. Red 5 Studios is finally preparing to officially launch it, with a release planned for July 29.
Like the beta, Firefall will be free-to-play with paid transactions for cosmetic and "convenience" upgrades. You can also purchase "Launch Packs" through the official site, which include perks like a bonus multiplayer vehicle, digital soundtrack, and concept art book.
Red 5 CEO James Macauley also boasted in the announcement that the launch update will roughly quadruple the world space, and add about 15 times the content. So at least after such a long wait the update won't be the same-old.