Wii U at a 'tipping point' for turning sales around, says Nintendo

By Steve Watts, Jun 20, 2014 7:04am PDT

Wii U has been a sales disappointment for Nintendo. Even as software provides boosts to the system's sales, the cheaper system failed to beat PlayStation 4 or Xbox One in the most recent NPDs. According to marketing VP Scott Moffitt, though, Nintendo is staying the course and Wii U is about to turn the corner.

"As I look at what we have coming this holiday, now with Mario Kart and Super Smash Bros, plus the innovation of Amiibo, I think we are right at that tipping point where we have a lot of great content that is about to be released for that platform that's going to tempt gamers into buying the system," Moffitt told GamesIndustry.biz. "From the comments I'm reading online, and following gamers' comments, I think there are a lot of people that are going to have a hard time resisting buying a Wii U once Smash Bros comes out. I think that's going to be a major hardware driver for us. So that's the narrative we hope that plays out and that I think we are starting to see play out."

He also made a point of reiterating Nintendo's stance that the GamePad isn't going anywhere.

"We think GamePad is the only innovation that's come in this new generation of consoles," he said. "So we have the only real point of difference. Certainly graphics are faster, graphics are better. This is not a real innovation for gamers. We are fully committed to leveraging the GamePad, to keeping it bundled with the system."

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