League of Legends is coming to HBO. Sort of. A new partnership between developer Riot Games and the subscription cable network will result in a mash-up trailer starring characters from the MOBA and Game of Thrones. How quaint.
Riot Games VP Dustin Beck explained that there is a "great overlap" between LoL players and people that watch GoT. "This was a good way to explore reaching that demographic through new media," he told [a]listdaily (via The Escapist).
Beck explained that the partnership will ultimately result in a mash-up trailer. "They're going to be getting some marketing assets, whether that's logo bugs or Website takeovers," he said. "But we're also working with their team to produce a mash-up trailer. They're giving us some exclusive sneak peaks into footage that hasn't been seen before."