Ouya to become 'ecosystem,' will allow games to run on other devices

"One thing you'll start to see is Ouya on other people's devices," company CEO Julie Uhrman said. "Think of it similar to the Kindle strategy, or Google's Android itself. Ouya is more than just that reference device, it's an ecosystem that really can live on other people's devices."

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Ouya has made "a lot of mistakes" since its launch. However, they've clearly done something right, as the Android-based platform has managed to secure a library of over 500 games. 2014 will see the Ouya ecosystem expand with a "version 2 console--and potential compatibility with a slew of third-party devices.

"One thing you'll start to see is Ouya on other people's devices," company CEO Julie Uhrman said. "Think of it similar to the Kindle strategy, or Google's Android itself. Ouya is more than just that reference device, it's an ecosystem that really can live on other people's devices."

Letting Ouya games run on other devices would be similar to Amazon's approach to Android. The company sells its Kindle devices, but allows its content--including apps from their proprietary app store--to run on any Android device. Uhrman says that the Ouya console would serve as a "reference device," setting the "minimum set of standards" for game developers to aim towards."

"It's the hardware plus an ecosystem," Uhrman told [a]listdaily (via GI.biz). "We started with a $99 box, but we always wanted to create a console platform that can live on other people's devices. We just knew it was going to take us a little bit of time to get it ready. Now we think the software is good enough, it's ready to be embedded in other people's devices."

Andrew Yoon was previously a games journalist creating content at Shacknews.

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