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Vita struggled due to smart phones, Sony VP admits

by Steve Watts, Jan 13, 2014 12:30pm PST
Related Topics – Sony, Vita

Vita is a wonderful handheld. However, it hasn't exactly taken over the sales charts. PlayStation UK managing director Fergal Gara recently explained why he thinks the system has been under-performing. The answer all goes back to smart devices, and how the company was unprepared at how different the market had become by the time the system launched.

"In all honesty, higher sales would have been what we had hoped for," Gara told VG247. "The market Vita entered was more complicated than it was when the console was originally thought about and designed. Games on tablets and phones have changed the marketplace and people can't carry too many things around at one time.

"The truth is that the number of people that want the core experience [that Vita offers] is not as big as the number that simply want any sort of game available on the move and, because the likes of a tablet and smart phone are so multifunctional in their use, they will always be very appealing. Really, I think the reason it hasn't sold more is that it comes down to people thinking: ‘Do I need it as well as these other things that are taking my money?'"

CEO Kaz Hirai to admitted Vita was on the "low end" as of this time last year. It subsequently received a price drop and a cost-cutting redesign. Recent efforts from Sony have also bolstered its features, like PS4 Remote Play and PlayStation Plus Instant Game Collection.




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