Software sells. And although Oculus Rift gives players the promise of stepping into virtual reality, it will need marquee software to lift if from nerdy novelty to mainstream success. With talent like John Carmack involved, perhaps the folks at Oculus would consider making a showcase title themselves?

Why, yes. That's exactly what they plan to do. Carmack and a team of developers at Oculus will make experiences for Oculus.

"His heart and soul and history certainly lies in the game development side," CEO Brendan Iribe told Engadget. "It's been John Carmack's philosophy--you gotta eat your own dog food here, and develop internal content also."

Of course, the full extent of Oculus' internal software development is still being explored. "We'll see where it goes," Oculus director of dev relations Aaron Davies said. "But I wouldn't be surprised if we didn't do more and more internal development." Third-parties will still be actively involved with the process, with Oculus "engaging" with studios. "When we catch on to a nugget that seems like it should become a full experience, we may end up doing it ourselves. We may end up putting it out and working with a third-party studio that does."