VGX attracts 1.1 million viewers, producers prep for next year's show

Spike TV plans on doing another VGX next year, thanks to the success of this year's revamped show. 1.1 million viewers spent an average of 32 minutes watching the show (across multiple streams). The fact that #VGX was able to trend on Twitter is considered a success--even if those messages weren't particularly flattering of the show.

"Death to us would have been apathy," Viacom's Erik Flannigan said. "Death would have been no one talking, no one caring, no one having an opinion about it." And people were at least talking about it.

According to Flannigan, VGX "exceeded our expectations." He told Polygon that the 32 minute session time "was way beyond our wildest dreams," in spite of the show's three hour running time. One of the reasons for the excitement is that in TV land, a Nielsen rating is counted after just six minutes of watching. "So in our world, the idea that someone watched 32 minutes ... well we can't do the Nielsen math for you, but it would be a giant factor of what the rating was for that show."

With VGX being pegged as a success, the producers are already thinking up how to make next year's show. "Yes, we would love to do this show again and those are the discussions we are having right now," producer Casey Patterson said. "And we'll produce that show, that stream in the same way we produced this year's which is to take the feedback of the gamers, good and bad."

"The only thing we can do is assure gamers that we are listening," she added. "They can tell from the show we built this year that we like them talking to us. Good, bad, ugly, we want to them to continue to talk to us at the decibel that they have been."