Sure there are two new consoles launching this year. But Nintendo isn't going to sit idly by. The combination of a price cut, New Super Mario Bros U, and a marketing campaign may be just what the company needs to turn its Wii U fortunes around.
A new commercial titled "The Pitch" reminds customers that Wii U is a brand new system, not just a peripheral for Wii. It's an upgrade, Nintendo points out, and will enable togetherness.