"Oh, you think you're proud of selling one million copies? Your friend, Grand Theft Auto 5 sold almost 30 million copies! You're such a failure!"
That's probably what an overzealous mom would sound like, if she had mothered a video game. And video games were people. But thankfully, we're safe from this horrifying alternate reality.
"During the fiscal second quarter, we delivered record Non-GAAP results driven by the unprecedented success of Rockstar Games' Grand Theft Auto 5," Take-Two CEO Strauss Zelnick said in a recent earnings call. "The title received stellar reviews, shattered entertainment industry records, and has already sold-in nearly 29 million units to date. The extraordinary success of Grand Theft Auto 5 illustrates the positive momentum in our business and consumers' enduring appetite for the highest-quality interactive entertainment.
Remember: sold-in means to retailers, not to customers. However, it shows that there's incredible demand for the game. According to Take-Two, that figure has already beaten the lifetime sell-in of Grand Theft Auto 4 on console. Given how much the install base has grown on PS3 and Xbox 360 in five years, that shouldn't be too surprising. It is nonetheless impressive.