42 percent of Xbox Live subscribers watch 30 hours of video content each month. With numbers like that, it's no surprise that Microsoft has been aggressively pushing non-gaming features for Xbox One. According to Microsoft's Kevin Turner, 40 percent of the Xbox Live audience is female--likely due to the incredible success of Xbox as a video delivery service.
While Microsoft has been oft-criticized for mandating a Gold subscription to access services like Netflix and Hulu Plus (which require their own subscriptions), it doesn't appear the company will change their position any time soon. VentureBeat reports that the company has "no plans" to remove the pay wall.
So, while PS3 may be the biggest TV-connected platform for Netflix, Microsoft is clearly happy with the results. The company is working on securing original video content for Xbox Live.