advertisement

G4's Esquire rebranding plan canceled

by Steve Watts, Sep 10, 2013 8:30am PDT
Related Topics – G4TV

Cable channel G4 appears to be sticking around after all. Despite plans to nix the network and replace it with a channel based on men's lifestyle magazine Esquire, NBC Universal has reportedly shuffled around its line-up and will be keeping G4 as-is, at least for the time being.

The Hollywood Reporter (via GamesIndustry.biz) reports that NBC Universal made the decision to rebrand the Style network instead, which has also been underperforming.

Despite the change of plans, it appears to be too late for some of G4's original programming, like the canceled Attack of the Show and X-Play. Those were both shuttered in October as part of the rebranding plan. This news doesn't mean they're coming back, and NBC seems content to let G4 continue consisting of older movies and syndicated TV shows. G4 might still be revamped into something else eventually, but Esquire is heading elsewhere.




Comments

1 Thread | 41 Comments