Apple has been taking their sweet time prepping a gaming-enabled TV device that everyone has been asking for. Touch Arcade calls PS Vita the set top box "that does what we wish the Apple TV did." For now, Apple TV only supports streaming iOS games via AirPlay--mirroring games you play on your iOS device on the big screen. Of course, with its $99 price point, PS Vita TV also opens up the market to non-gaming types that simply want a cheap media player for their TV. Sony's device doesn't have the comprehensive app support that Apple TV does. But, it has the major players: Netflix, Hulu Plus, and YouTube. In addition, the PlayStation Store offers much of what iTunes does in terms of video rentals and purchases--and Sony's recently relaxed DRM makes that content portable across multiple devices. If marketed correctly, PS Vita TV can reach a truly broad audience. And if it takes off, we wouldn't be surprised to see the Vita library grow as a consequence. However, there are still challenges for Sony. The name is a bit confusing, and even hardcore gamers will probably be unclear what games will work on the device. And who knows what the next iteration of Apple TV will hold? Although Sony's announcement may have beaten Apple to the punch, it's unlikely that Cupertino will continue letting this potential market go unchallenged.
Comparing PS Vita TV to Apple TV and OUYA