Microsoft and PepsiCo are continuing their long-running partnership to market Mountain Dew and Doritos products to Xbox gamers. This year, the two companies will be giving away free Xbox One systems in a new "Every 2 Minutes" promo. And as usual, the event will coincide with the release of new "Game Fuel" products.
To participate, you'll have to buy specially marked Mountain Dew and Doritos products to collect codes. Then, starting September 30th, you'll be able to enter those codes onto Every2Minutes.com. Finally, on November 5th, you'll be able to use your points to bid on Xbox One systems. Nightly auctions will run every two minutes from 9PM ET to 2AM ET. That means 150 systems will be given away every night.
The auctions will run until December 9th, meaning the promo will end up giving away over 5000 systems.
While you'll be able to find codes on standard Mountain Dew and Doritos products, the two brands will have special editions targeted specifically at gamers. Mountain Dew Game Fuel returns in Citrus Cherry and a new Electrifying Berry flavor. Doritos will also offer a special "Gamer Pack," which includes Doritos Nacho Cheese chips in a "conveniently packaged, re-sealable, wide-opening table-top box, so gamers can snack easier and play harder."
We really didn't make that last bit up. It'll be available in Wal-Mart come October.