Nintendo 2DS targeted to 'very young kids'

by Ozzie Mejia, Aug 29, 2013 11:45am PDT
Related Topics – Nintendo, 3DS, 2DS

Yesterday's announcement of Nintendo 2DS came rather unexpectedly. And many Shackers weren't pleased with Nintendo's latest offering, citing issues like lessened portability. However, Nintendo of America president Reggie Fils-Aime admits that the device isn't meant for you. Instead, it's meant to help the company target "very young kids: five, six, seven years old."

"What we did here was we focused in on a key consumer segment, the consumer that right now for the standard 3DS, $170 is a bit of a higher price point," Fils-Aime told Polygon). "So this device with that slate-like form factor, it fits that consumer and also by taking out the 3D feature it allows us to target very young kids: five, six, seven years old."

2DS will launch on October 12th for $129.99--a significant savings over the $170 price tag of a regular 3DS. And Nintendo notes that the 3D feature on the 3DS is meant for children 7 years or older. With 2DS, concerned parents can pick up a budget-friendly handheld without worrying that their children's eyeballs will implode.


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