Sony: releasing an iOS game like 'playing the lottery'

So many indie games are coming to Vita. But what's attracting devs to Sony's handheld? It's certainly not the handheld's install base. So, what is it? Well, money, silly.

"More developers make more money on average on Vita than they do on mobile," Shahid Ahmad, senior business development manager at Sony Computer Entertainment Europe, said. Retro City Rampage dev Brian Provinciano has been vocal about that fact, and other devs are chiming in with similar experiences.

"Our line drawing game Men's Room Mayhem sold more units on PS Vita in its first month than on iOS and Android combined," Phil Gaskell, co-founder and creative director of Ripstone, told Polygon.

So why are devs finding so much success on a platform that has been written off by a majority of gamers? Ahmad explained that "when people buy a Vita, they want to purchase games." Whereas other mobile platforms--as large as they may be--aren't conducive to that kind of behavior. "If you want to play the lottery, then putting a game on iOS is more like that," he added.

The difference is that on iOS, you're "hoping you get discovered, hoping that a lot of people talk about you," Ahmad argued. "Whereas Vita, every week when there's content coming out, people buzz about it and it spreads like wildfire, because everyone's firing that console up every day to look at the content and talk about it."

While indie devs seem content at Vita's performance, growing that install base will undoubtedly help. To that end, Sony is offering a one-two punch this holiday. First, they've finally dropped the price on the system by a whopping $100. And secondly, they want PS4 owners to think of Remote Play as a must-have feature. Who knows? With a Vita lying around, they may want to stumble into the PlayStation Store...