Mobile games are no stranger to unnecessary celebrity collaborations, and weird brand tie-ups. Hell, Angry Birds Star Wars makes no sense besides the fact that it combines two things that make a lot of money into yet another thing that makes a lot of money.
However, Imangi Studios has tapped into something so sensible with Temple Run 2 that it merits a story. Six-time Olympic Gold medalist Usain Bolt joins the game as the first branded character in the game's history.
"I am a big fan of Temple Run. I travel all over the world and travel time gives me lots of opportunity to play Temple Run at airports or on car journeys," Usain Bolt said in the announcement. "It's exciting to see myself represented within a game I already play."
Bolt will be a premium 99 cent in-app purchase "for a limited time only." And like in real life, his virtual character will be gifted with special powers, "allowing him to boost ahead at a record-breaking pace while activating the coin magnet at the same time." Just like real life.
Look, he's so fast: