If there's one thing people love more than social games, it's investing in social game companies. Capitalizing on the runaway success of Candy Crush Saga, Midasplayer (aka King) is looking into going public and launching an IPO.
If you've logged into Facebook any time in the past few months, it's likely you've received an invitation to play Candy Crush Saga, currently the most popular game on the social network. The match-three game locks progression behind walls that can be bypassed through money or hassling friends.
According to The Wall Street Journal, the company has started conversations with banks about a potential IPO. However, pricing and timing of a deal is still quite a ways off. "King's success and growth presents numerous opportunities for the business to develop further, and one option would be to take the company public. However, while it's an option for the future, we would not comment on when we could consider making such a decision," a spokesperson told the newspaper.
While Candy Crush Saga has been a tremendous success so far, it's unclear if the market will respond to yet another social gaming offering--especially after Zynga's high-profile implosion. Shares of the rival company have fallen about 70 percent since launch. And once-popular games like Draw Something show how fickle the casual audience can be: Zynga pretty much closed the team after purchasing the company for about $200 million.