Killing zombies is so passé. Running away from zombies, that's the next big thing! Beatshapers is working on an undead endless runner with ZRun, and Dead Island creator Techland is going all parkour-y with Dying Light. The cinematic first trailer dropped today ahead of E3, showing that yes, both zombies and running around are themes.

Our Andrew previewed Dying Light in May, but "The demo that we saw was so highly scripted that it's hard to know exactly how much of Techland's vision will translate into real gameplay."

The idea, at least, is that it's an open-world zombie 'em up where you're armed with fancy parkour skills and respectable face-kicking abilities. You can still craft weird weapons like electrified wrenches, though. And, as the trailer shows, hostile survivors may be a problem.

Dying Light is headed to PC, Xbox One, PlayStation 4, Xbox 360, and PS3 some time in 2014.