Going free-to-play has paid off for Star Wars: The Old Republic. We knew that it had seen an influx of new players since adopting the model, but all those new players are just a drain on resources if they aren't spending money. According to EA's earnings call, they are.
"The really interesting thing that's happening inside the service right now is monthly average revenue for the game has more than doubled since we introduced the free-to-play option," EA Labels president Frank Gibeau said in the call, reports Polygon. "And as we look forward, we're going to continually invest in new content for the service and for players every six weeks or so."
Gibeau also noted that after the 1.7 million spike in new players using the free-to-play model, its subscriptions have stabilized at "just under half a million." Impressive numbers all around for what seemed at the time to be an act of desperation as SWTOR shed subscribers.