Sony does not plan on being humble for the launch of PS4 later this year. With a new creative agency representing the PlayStation brand, PS4 will promise that "Greatness Awaits" in its debut marketing push.
Siliconera obtained a leak from a company working on the campaign. According to their source, the commercial will ask gamers: "Who are you not to be great?"
The initial commercial will visually reference Killzone: Shadow Fall and Destiny, Bungie's new multiplatform game which promises exclusive content for PlayStation consoles. The initial copy slyly points out some of PS4's unique features, like the ability to use your real identity while gaming. "Who are you to be anonymous? You, whose name should be spoken in reverent tones or in terrified whispers," the script currently states.
The bold statement would be in line with PlayStation's legacy of ads. Even before PS4's announcement, Sony ran ads poking fun at Microsoft and Nintendo. It wouldn't be particularly surprising if the company opted to stick with such a bold tagline.
Still, there is one line that seems ripe for the cutting room floor: "Who are you to be ordinary? You, who could get away with murder, or raise the dead." Given the sensitivity around video game violence, we doubt that a line that tasteless could possibly make it to the final copy.