Capcom kicks off kids initiative with Gaist Crusher

Capcom today announced a new initiative to capture a younger audience, starting this winter with the release of Gaist Crusher in Japan. The game will have several cross-media tie-ins with manga, anima, and toys.

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Capcom announced a new initiative on concept suited for children today, spearheaded by a new game called Gaist Crusher. The 3DS title is scheduled for release in Japan this winter, and is attempting to leverage Capcom's strength in producing the child-friendly action of Mega Man and the high-capacity multiplayer of Monster Hunter.

The announcement details Capcom's plans heavy cross-media support to launch the property, including manga in Japanese magazines, an anime project, music, and toys from Bandai. It notes that this will be an "expensive" project, so the company is investing heavily in making it a success. Capcom also shows its hand for how it hopes to appeal to kids, saying its targeting boys with an emphasis on armors, transformations, and collections. Those are all things boys tend to love, even if putting it in marketing speak makes it sound a bit sterile. The game has not been announced for North America.

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    April 2, 2013 4:30 PM

    Steve Watts posted a new article, Capcom kicks off kids initiative with Gaist Crusher.

    Capcom today announced a new initiative to capture a younger audience, starting this winter with the release of Gaist Crusher in Japan. The game will have several cross-media tie-ins with manga, anima, and toys.

    • reply
      April 2, 2013 4:44 PM

      Gai$₮ ¢ru$h€r

      • reply
        April 2, 2013 5:01 PM

        G₫؋$₮ ¢₪$h€₤

        • reply
          April 2, 2013 5:38 PM

          While I appreciate the effort, some of these aren't even consistent OR look like their alphabetical counterpart. Props on the afghani though, pretty brilliant.

          • reply
            April 2, 2013 6:29 PM

            Last time I try to do something nice for you.

    • reply
      April 2, 2013 4:58 PM

      I wish they didn't run Kenji Inafune off. I am more interested in his King of Pirates, it has a nice Wind Waker style and feel to it, not this generic looking garbage Gaist looks like.
      https://www.youtube.com/watch?v=Ai0jOJ-EoE8


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