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EA including microtransactions in all games
by Steve Watts, Feb 27, 2013 7:30am PSTYou can expect to see more microtransactions like those found in Dead Space 3. According to Electronic Arts CFO Blake Jorgensen, the company has decided to build some aspect of small convenience payments into all of its games going forward.
Presenting at the Morgan Stanley Technology, Media & Telecom Conference, Jorgensen talked about digital sales of games and content. "The next and much bigger piece is microtransactions within games," he said. "We're building into all of our games the ability to pay for things along the way, either to get to a higher level, to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business."
Jorgensen did note, though, that the success of the microtransaction model is very much based on the game itself. "So The Simpsons [Tapped Out], for example, is a free-to-play game, leverages, obviously, The Simpsons TV show, and you pay all along the way. Last quarter, we did over $25 million in Simpsons business alone," he said. "So there's an opportunity there, probably smaller opportunity on a per title basis than something like a FIFA or a Battlefield."
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Electronic Arts CFO Blake Jorgensen says EA is "building into all of our games the ability to pay for things along the way," but notes that the success of these moves varies heavily game-to-game.
Electronic Arts CFO Blake Jorgensen says EA is "building into all of our games the ability to pay for things along the way," but notes that the success of these moves varies heavily game-to-game. : Shacknews
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