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Vita sales on the 'low end' of expectations, says Sony CEO
by Steve Watts, Jan 08, 2013 1:30pm PSTSony's handheld system has been faced with slow sales and analysts calling for a price drop. As we approach the system's first birthday in the US, Sony CEO Kaz Hirai has acknowledged that it's not exactly setting the world ablaze.
Reporting from CES, The Wall Street Journal (via Eurogamer) grilled Hirai. Regarding Vita sales, he said: "I would say it's on the low end of what we expected." But, he cautioned that he would wait 5-10 years to gauge a product's success, saying, "Long term is what is important," pointing out that similar doubts were placed around the now-successful PS3.
Regarding his handheld competition, Hirai also shrugged off Nvidia's Project Shield, an Android-based console with a built-in controller that also made its debut at CES. "I wasn't as surprised as you might think," Hirai said, according to PC World. "If you look back through the pages of history, there have been other attempts. It's difficult to break into. I've managed this industry, so I know."
Comments
Sony CEO Kaz Hirai has admitted that the Vita sales are "on the low end" of Sony's expectations, and responded to a potential competitor for the Vita presented at CES.
Sony CEO Kaz Hirai has admitted that the Vita sales are "on the low end" of Sony's expectations, and responded to a potential competitor for the Vita presented at CES. : Shacknews
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Is spending a bit more than your average 3DS game really that outrageous? It might be, but society has shown time and time again they will buy very overpriced products, whether its releasing the same over priced game year after year or buying extremely overpriced clothes just because of a brand.
After the several versions of the PSP and then the utter failure of PS Go, I think the focus of the low sales revolves around ignorance with no interest to try and understand, and its up to Sony to do a better marketing job and explain the capabilities of the system.
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