Vita sales on the 'low end' of expectations, says Sony CEO
by Steve Watts, Jan 08, 2013 1:30pm PSTSony's handheld system has been faced with slow sales and analysts calling for a price drop. As we approach the system's first birthday in the US, Sony CEO Kaz Hirai has acknowledged that it's not exactly setting the world ablaze.
Reporting from CES, The Wall Street Journal (via Eurogamer) grilled Hirai. Regarding Vita sales, he said: "I would say it's on the low end of what we expected." But, he cautioned that he would wait 5-10 years to gauge a product's success, saying, "Long term is what is important," pointing out that similar doubts were placed around the now-successful PS3.
Regarding his handheld competition, Hirai also shrugged off Nvidia's Project Shield, an Android-based console with a built-in controller that also made its debut at CES. "I wasn't as surprised as you might think," Hirai said, according to PC World. "If you look back through the pages of history, there have been other attempts. It's difficult to break into. I've managed this industry, so I know."
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Comments
Sony CEO Kaz Hirai has admitted that the Vita sales are "on the low end" of Sony's expectations, and responded to a potential competitor for the Vita presented at CES.
Sony CEO Kaz Hirai has admitted that the Vita sales are "on the low end" of Sony's expectations, and responded to a potential competitor for the Vita presented at CES. : Shacknews
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The price of games being high is just an excuse for people to complain, of course I'd like them cheaper for 40$ for such high quality portable games isn't too bad. Plus, for people that haven't had a PS3 or access to the PSN store and are thinking of buying it you can just put like 30$ on your PSN wallet and download a handful of classics.
As for the memory issues, You either have to invest in a memory card if you plan on downloading all of your games otherwise buy the hardcopies which is an easier choice for me.
Aside from people complaining about memory I haven't encountered anyone who actually dislikes the handheld and games itself. I've had a hard time putting it down and I didn't even care for it at first until I got it as a gift.
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