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Vita sales on the 'low end' of expectations, says Sony CEO
by Steve Watts, Jan 08, 2013 1:30pm PSTSony's handheld system has been faced with slow sales and analysts calling for a price drop. As we approach the system's first birthday in the US, Sony CEO Kaz Hirai has acknowledged that it's not exactly setting the world ablaze.
Reporting from CES, The Wall Street Journal (via Eurogamer) grilled Hirai. Regarding Vita sales, he said: "I would say it's on the low end of what we expected." But, he cautioned that he would wait 5-10 years to gauge a product's success, saying, "Long term is what is important," pointing out that similar doubts were placed around the now-successful PS3.
Regarding his handheld competition, Hirai also shrugged off Nvidia's Project Shield, an Android-based console with a built-in controller that also made its debut at CES. "I wasn't as surprised as you might think," Hirai said, according to PC World. "If you look back through the pages of history, there have been other attempts. It's difficult to break into. I've managed this industry, so I know."
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Sony CEO Kaz Hirai has admitted that the Vita sales are "on the low end" of Sony's expectations, and responded to a potential competitor for the Vita presented at CES.
Sony CEO Kaz Hirai has admitted that the Vita sales are "on the low end" of Sony's expectations, and responded to a potential competitor for the Vita presented at CES. : Shacknews
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It's not about volume. There are games that are just as in depth and involving, but more importantly there are cheap, quick, easy-to-acquire time wasters as well. That's what got Nintendo and Sony fucked. They saw Angry Birds and said "this is not gaming, this is stupid."
Nintendo saw the iPad/iPhone and decided touchscreens were the future and made the WiiU.
Sony saw the DS and decided gimmicks AND touchscreens were the future and made the Vita (which features a back touch and front touch screens ??)
What they should have realized is that people love a device that gives them instant access to hundreds of thousands of games (and apps) with easy purchasing, updating and connecting. Nintendo is terrible at this, Sony is much better, but neither have the ease and quality of purchasing or the large markets that Apple does.
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