Activision CEO says Call of Duty movie could taint the brand

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  " "Mr. Kotick has little interest in turning [Call of Duty] into [a movie]--and has turned down several s... : et72
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    The jokes pretty much write themselves : Entity
    • Whew, thought I was gonna have to be the first one to say it. taint, LOL : worseisyet2come
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  The key word being "taint". : MatthewPhillips
  • lol no doubt : RogerDandy
• Diluting core brands. AHAHAHAHAHAHAHAHA : Lunatic Angelic
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  Yes because putting out the same game each year with the same 10 year old engine with new skins and sound... : Noorviko
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    Does it? You guys are all scoffing, but every year we go through this shit and it still sells better than... : K1Bond007
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      I don't think there are worse offenders in the boxed AAA space. Call of Duty's engine is "heavily modifi... : the archvile
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        That'll happen when it goes to next-gen. I would think. I think Raven has been working on that, but that'... : K1Bond007
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          Valve hasn't released an Orange Box every year since 2007, either. : Crabs Jarrard
          • That's beside the point. And it's not technically true because in 2008 we got L4D, 2009 L4D2, 2010 nothin... : K1Bond007
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        Errr... no. I consider the Call of Duty engine one of the most impressive of the generation. You can push... : lord cecil
        • But it still looks like a shrink-wrap coated, overly shiny turd. Crysis the original had the generati... : beef2187
      • Exactly, built off of Quake 3 technology, ID is up to tech 5 and it really blows away COD's engine in eve... : beef2187
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      "... but Call of Duty defines it." FTFY Besides, if there are worse offenders, I didn't see you say w... : wfalcon
      • I seriously doubt madden does as much work between game updates as any of the COD games. I don't know th... : Lucy Labia
• Sounds to me like the movie studios and Activision couldn't agree on how to split the profits. : MH Knights
• This is the entire article from NY times if you guys want a DL. http://www.nytimes.com/2012/12/16/busines... : dkrulz
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  Reasoning aside, it's probably better this way anyhow. I mean, what would a Call of Duty movie be like? ... : action wombmate
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    The CoD series has been an interactive amalgamation of scenes from the last 20 years of military action m : Ajax
    • Indeed. A CoD movie would seem absurdly circular. : action wombmate
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    Yeah, the whole appeal of Call of Duty is that it's a first person experience OF the typical military act... : Tawler
    • I would watch a movie that was complete parody of modern shooters, Airplane style. : Firefly1985
    • Probably. I imagine it'd be Act of Valor meets Transformers. I use the latter for a sense of size and sca... : K1Bond007
  • Copy one of the 60-second Call of Duty commercials, and paste 119 times. : the archvile
  • It would have a very linear storyline, that's for sure. Also might feature a camera always bumping into i... : Lukiopimp
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  heheh he said taint. : ajvitaly
  • I also lol'd : MercFox1
  • tee hee : OverloadUT
  • "What do you call the thing between the asshole and the dick?" "The coffee table." : AxeMan808
• I think a movie could only improve the brand. : The Grolar Bear
• This just in, Activision has just released a statement confirming the upcoming release of 'Call of Duty 5... : NickDelios
• *trendy hateful comment toward popular game* : Ambient80
• i think call of duty is tainting the call of duty brand. : vassili_zaitsev
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  Call of Duty or not, I definitely agree with his sentiment: "He says movies based on video games rarely p : DrWaffles
  • sales and marketing thinks that since teenagers play games, the movie should target teenagers. what you ... : vassili_zaitsev
  • It's true, you gotta give him that! : Rice-Rocketeer
• Because yearly released of the same recycled crap hasn't done it? : Frraksurred
• It's still bizarre to me that he was in Moneyball. : LeapingFool
• Because more Navy SEALs would get in trouble for talking about TTPs? Oh wait that's Medal of Honor : Magus
• The Shack article jump link reads "Kotick on firing West and Zampella", but the Shack article itself fail : the archvile
• It should just be a live action MW3. They wouldn't have to change anything else. : Head Rush
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  By: alias x Show Full Post

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  A movie tainting the CoD brand?
  
  Whatever, what do you think all the players and developers have been doing the last 7 iterations on the same game?
  
  What he probably meant to say is "I don't think we would get a good return on our investment thanks to Hollywood accounting", but he probably has to be a bit diplomatic.

  Dec 17, 2012 6:39pm PST
  A movie tainting the CoD brand? Whatever, what do you think all the players and developers have been d... : alias
• Im staying out of this thread. : .ka`boom.zZz.