Wall Street Journal and Ford app now available on Xbox Live

Two more apps have launched on Xbox Live today: The Wall Street Journal, and an "advertising app" for Ford that lets you actively choose to be bombarded with intrusive advertisements while using your Xbox 360.

Andrew Yoon

October 31, 2012 3:30 PM

Two more apps have launched on Xbox Live today, one that might be useful, the other not-so-much. The first is an official Wall Street Journal app. WSJ Live from The Wall Street Journal will offer "up to four total hours of live video programming each business day," from the Journal, Dow Jones Newswires, Barron's, MarketWatch, SmartMoney, and AllThingsD.com. As with all other Xbox Live apps, you'll need a Gold subscription to take advantage of it.

But wait! There's more. Another app from Ford has also launched. Blatantly described by Major Nelson as "a new advertising app," this downloadable lets you actively choose to be bombarded with intrusive advertisements while using the Xbox 360 dashboard. Fun!

Andrew Yoon

Andrew Yoon was previously a games journalist creating content at Shacknews.

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October 31, 2012 3:30 PM

Andrew Yoon posted a new article, Wall Street Journal and Ford app now available on Xbox Live.

Two more apps have launched on Xbox Live today: The Wall Street Journal, and an "advertising app" for Ford that lets you actively choose to be bombarded with intrusive advertisements while using your Xbox 360.
- rodneystubbs
  
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  October 31, 2012 3:55 PM
  
  Oh, cool. I was wondering if there was a way I could get more ads on my 360.
- FesterBlatz
  
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  October 31, 2012 4:00 PM
  
  lol at advertising app... Oo
- rtrson
  
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  November 1, 2012 6:42 AM
  
  because the average xbox is in their teens and 20s and really cares about reading the wall street journa?
  - LoioshDwaggie
    
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    November 1, 2012 6:46 AM
    
    The average xbox owner is in their 30s (according to microsoft). The majority of time spend on the Xbox is watching movies/netflix (both sourced from Microsoft financial statements).
    
    So yes, there is a readship of the Wall Street Journal on there. In addition to this, keep in mind that these companies should be out ahead of the market, so it is smart of them to ready these applications to see what becomes favored.
    - LoioshDwaggie
      
       reply
      November 1, 2012 6:51 AM
      
      Here we go: http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/03/xbox-more-entertainment-gaming-hbo-go-comcast-xfinity-mlb.html
      "In a significant milestone for a device once known only for blasting "Halo" opponents, Microsoft's Xbox 360 video game console is now used more for watching movies and TV shows and listening to music online than playing video games online."
      
      http://www.g4tv.com/thefeed/blog/post/713502/esas-gamer-study-average-player-37-42-percent-of-gamers-female/
      "The average gamer is 37 years old, and has been playing games for 12 years."
      
      Broken down by console:
      "Experian pegs Xbox 360 owners at being within the average age range of 35-44, while placing PS3 users as being over 44 on average"
- azenmaster
  
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  November 1, 2012 7:08 AM
  
  I'm getting the Ford app as we speak it is going to rock my world