Nintendo kicked off its initiative of offering full retail games for download with New Super Mario Bros 2. With that goal accomplished, the company has moved into offering its backlog, with a large eShop update that offers some of its most popular retail 3DS games for digital purchase.
As promised, the 3DS eShop added Super Mario 3D Land, Mario Kart 7, The Legend of Zelda: Ocarina of Time 3D, and Star Fox 64 3D. Each costs the standard retail price of $39.99. These are all first-party games, but the company promises that it will continue to add "select Nintendo 3DS software that is currently available at retail stores." That sounds like it's open to adding more third-party content, but the company didn't detail any criteria for qualifying.
Several of the company's upcoming slate of games will be offered digitally as well, and Nintendo has offered a rare Donkey Kong game as incentive to buy them through the eShop. Nintendo similarly plans to offer full games on the Wii U, once it launches.