On October 23rd, Sony will launch the brand new PlayStation Store experience for PS3. Not only is it prettier, but it promises to offer far more functionality. For example, the new store will finally let you see all the add-on content for specific titles. In addition, the new experience merges both the Video and Game stores, so you'll be able to buy Milla Jovovich's Resident Evil and Resident Evil 6 at the same time.
Hopefully, the launch will go more smoothly than in Europe, where numerous glitches forced Sony to revert back to the old version of the store. Sony's Eric Lempel says that because the store was built in HTML5, the company will be able to "add features quickly without major overhauls or updates." So while the new store at launch won't have a redesigned Download List, an update should be forthcoming.
Oddly, the redesign is currently only slated for PS3, in spite of the fact it looks designed for a touch interface. (Look at the swiping motion!) Here it is in action: