Blizzard looking into free-to-play Starcraft

By Steve Watts, Sep 24, 2012 3:00pm PDT

PC companies big and small are looking at free-to-play as a new way of generating revenue. Blizzard is no exception, and has reportedly been thinking about ways it could use the F2P model for StarCraft 2's multiplayer mode.

PC Games N reports that at an eSports panel, lead designer Dustin Browder said the company is "looking at free-to-play as an option for the multiplayer." Multiplayer remains one of the series' most popular features, especially for its ties to eSports competitions.

The problem, though, is that Blizzard hasn't figured out how to make any money off a free-to-play model, since the mode wasn't conceptualized that way. And more importantly, would a free-to-play Starcraft game even be fun? "We don't know how we would monetize it," Browder said. "While it might be good fun for me to play against someone with only half the units available to them, that's not going to be an enjoyable experience for them."

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