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Report: G4 getting 'more sophisticated' look in rebranding
by Andrew Yoon, Sep 07, 2012 3:00pm PDTG4 is one of the only cable networks that offers any coverage of video games. And apparently, it will be getting a "brand refresh" early next year.
According to a report by Variety, parent company NBC Universal is aiming to make the network "more sophisticated" by going for a direction "reminiscent of GQ." While the report claims the network will be "less geek, more chic," it also states that the network will somehow remain true to its tech and video gaming roots.
The network's staple offerings include Attack of the Show and X-Play--both tech-oriented shows. Oddly, the network also plays home to Ninja Warrior.
Repositioning G4 will help NBC Universal better compete with other male-oriented cable networks, including Velocity, History, Discovery, A&E, and Spike. The latter also offers video game programming with GameTrailers TV and the annual Spike TV Video Game Awards. A more "upscale" aesthetic could help G4 distinguish itself, Variety reports.
NBC Universal recently rebranded its sci-fi network, changing it from Sci-Fi to Syfy.
Comments
G4 is one of the only cable networks that offers any coverage of video games. And apparently, it will be getting a "brand refresh" early next year.
G4 is one of the only cable networks that offers any coverage of video games. And apparently, it will be getting a "brand refresh" early next year. : Shacknews
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Easy / low cost ideas need to be thought up, for instance you only need 1 video editor to really make a show that shows just previews (this show doesn't need some annoying host to get in the way either), and of course G4 doesn't actually have a show that just shows previews. I think they should also cater to the game publishers better, why not let publishers send video content to them in a way more like radio play. What ever they send gets on the air, plane and simple. Just think of some things that might come there way some developers might send in stuff that was made as bonus content for games such as making of games (I remember paying an extra $10 for Resident Evil 4 to have a bonus disc that had the making of that game, I wouldn't even mind seeing that video come there way, I'm sure there are a lot of RE fans that might not have seen it, it doesn't just have to be new game stuff, rare finds would be appreciated too!!). Think easy / low cost ways to get video content.
There was a rival game channel out a few years ago that had some good ideas but of course they went under, they actually would show games being played from beginning to end, this would get me to tune in more to G4. Right now all you have to do is set your dvr to tape xplay and thats it, I was watching Attack of the Show at one point but I kind of stopped.
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