Assassin's Creed 3 TV commercial does murders

One of the many wonders of the Internet is that we can watch television commercials without even owning a television, getting our recommended daily amount of warm brand association direct through the tubes. Thank you, Internet, you've changed the world. And brought us the Assassin's Creed III commercial shown during the first match of the American football season on Wednesday.

It's the typical selection of in-game cinematic snippets, location-setting shots and slow-motion stabbings, only this time the music is by Diddy and Skylar Grey. That's the magic of television.

Assassin's Creed III is coming to Xbox 360 and PlayStation 3 on October 30. The PC edition has been delayed, of course, but at least it won't use wacky always-online DRM.

BOOM video 13782