Square Enix launches ad-supported browser game portal

By Steve Watts, Aug 29, 2012 9:30am PDT

Square Enix is launching a new Web-based gaming portal that offers some of the company's back catalog for free. The "CoreOnline" service lets you play Hitman: Blood Money or Mini Ninjas by either watching advertisements between chunks of the games, or paying a fee to bypass them.

The CoreOnline site (via GI.biz) only boasts those two games so far, but promises others on the way like Tomb Raider Underworld and Gyromancer. Save data is also stored on the cloud, so you can pick up from a different computer or browser at any time.

This isn't the first time the publisher has experimented with cloud gaming. During the launch of Deus Ex: Human Revolution, the publisher included a free OnLive version of the game with every retail copy, leading to a scuffle with GameStop. It appears Square Enix is now more interested in pursuing its own platform, instead of partnering with the beleaguered streaming company.

"Square Enix is at the forefront of experimentation of new business and services models in the game industry," said Square CEO Yoichi Wada. "Through our CoreOnline technology service, users can access our content easily through the browser."

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