Nintendo eShop hosting Mario sale to promote NSMB2

Nintendo is celebrating the release of New Super Mario Bros 2 the best way it knows how: more Mario games. The company is putting up a classic Mario game for sale on the 3DS eShop every week leading up to its launch, starting this Friday.

The first on July 26 will be the original Super Mario Bros, so those who didn't get it from the Ambassador program can have it for $3.99. August 2 will introduce Super Mario Land, followed on August 9 by Super Mario Land 2: 6 Golden Coins -- both for $2.99. Finally, August 16 will veer into one of Mario's non-platforming offshoots, with Mario's Picross for $2.99. Each sale only lasts a week.

New Super Mario Bros 2 launches on August 19, alongside the 3DS XL. It will be the first full retail game offered as a digital download, and will also offer paid DLC at some point. Nintendo is getting behind the new initiative by offering double the Club Nintendo coins for buying it digitally.