EA boss admits The Old Republic subscription model is 'challenging'
by Steve Watts, Jul 19, 2012 5:45pm PDTStar Wars: The Old Republic has recently taken a tentative step towards free-to-play, but was hesitant to jump in completely. The company might still finish that journey, though, as comments from EA CEO John Riccitiello imply that the company is still considering its options.
In an interview with CNBC (via The Escapist), Riccitiello says that the "softness" of Star Wars led to its current partial free-to-play model. "Our conclusion was we had a great product in Star Wars, but that the subscription model in the world of free-to-play was challenging," he said.
He went on to note that the free-to-play model has a lot of power, and stresses that it can be a good revenue generator despite the name. He said, "We've begun to work with different models," but stopped short of directly stating any future plans. He also said that the shrinking player base isn't a "pressing concern," so it may still be a while before EA gives up the ghost and goes fully F2P.
Batman actor adds confusion to Arkham Origins announcement
Dragon's Prophet enters open beta next week
Heavy Gear Assault continues crowdfunding on Kickstarter
Strike Suit Zero mod tools released
Nintendo kicks off 'Crowdfarter' promo for Game & Wario
Narco Terror announced from Deep Silver
Call of Duty: Ghosts teaser gives tenuous look at next-gen COD
OZombie will be Spicy Horse's take on Oz
Deadpool listed for Wii U on Amazon Canada
CastleStorm assaulting XBLA next week










Comments
EA CEO John Riccitiello says The Old Republic has "begun to work with different models," but doesn't quite commit to continuing down the F2P path.
EA CEO John Riccitiello says The Old Republic has "begun to work with different models," but doesn't quite commit to continuing down the F2P path. : Shacknews
Thread Truncated. Click to see all 47 replies.
Also, even after all this time, there is almost no polish on this game.. Minor bugs and glitches everywhere, it takes half a dozen loading screens to get anywhere, etc. etc. I've played betas that were more technically sound.
You must be logged in to post.