XCOM: Enemy Unknown E3 trailer looks nothing like XCOM: Enemy Unknown

How exactly can one sell a turn-based tactical game to the E3 audience, those hooting, hollering troglodytes who clap and roar because they recognise a character in a video game? The approach taken by XCOM: Enemy Unknown, at least, is to pretend you're something else entirely with a very flashy E3 trailer.

Yes, though our Andrew's preview saw that it's true to the careful, cerebral original X-COM games, the E3 trailer looks more like any given testosterone-fueled shooter. Silly 2K Games!

XCOM: Enemy Unknown is due on PC, Xbox 360 and PlayStation 3 this October, made by Civilization dev Firaxis. It really is a proper video game, not that you'd guess from this:

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